Trademark is an important credential for a company. A business is known by its brand name and protecting it as crucial as protecting the business itself.
Once your company gets a registered trademark, no other business would ever try to copy or use your brand name or logo.
Most of the brands value their trademark more than their physical assets. That’s because brand value is can be gained only when a business has total possession over its brand name. And it can be achieved by trademark protection.
A trademark can be rented and royalty can be earned under licensing agreement. Franchising model exclusively depends upon trademark licensing and transfer.
Customers or buyers give more preference to registered brands with TM label.
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